Heba is hard at work taking our brand experience at Mercer Talent Enterprise to a whole new level. Not surprising, given her track record in growing brands and businesses from strategy creation to execution.
She’s got more than 19 years of extensive experience working in Media and Advertising as well as Trade and Consumer Marketing, having spent more than 10 years in broadcast media between Disney Channels (Formerly known as Fox International Channels), National Geographic, AlWaha TV and Alaan TV. She also has her strategic hat well and truly in place as she previously worked as a Senior Strategic Planner at Fortune Promoseven Dubai a McCann Erickson company, where she worked on a portfolio of well-known brands including Coca Cola, MasterCard, Sadia Food, L’Oreal, Dubai Festival City and NCB KSA.
Heba has a Bachelor of Business Administration, with an E-Business major (Hons) from the American University in Dubai and also a Master’s degree with Distinction in Strategic Marketing from the University of Wollongong.
This Egyptian national is no outsider. A Dubai resident for more than 30 years, her insatiable go-for-it attitude has netted her numerous professional certificates in branded integrations, creative solutions, demand creation, digital marketing, business development, positive psychology (Resilience training) and online reputation management.
When not busy with us, she also helps startups grow with the use of media and out of the box executions. She enjoys traveling, reading and spending time with her pets – Sparx and Skye.
