TTE coaches Masdar’s Pioneers of Success


The aim of the “Pioneers of Success” programme was to develop 25 high-performing Masdar middle managers who had been in the company for at least 2 years with less than 10 years of work experience.

The key components of the programme included:

  • A self-assessment called “Discover Yourself”
  • A 4-module, 18-month Harvard Business Publishing (HBP) Leadership program
  • 12 sessions of coaching support delivered by Mercer Talent Enterprise (TTE)


All programme participants got access to an accredited TTE coach who worked with them on a monthly basis over 18 months.

The coaching was based on asking rather than telling, on provoking thought rather than giving directions and on holding the participants accountable for their programme goals. The objectives were achieved through:

  • Building self-awareness
  • Alignment to the Harvard learning journey
  • Empowering participants

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